Barry Lubin, president of Automotive Incentives and Marketing, talks on what cruise incentives can do for your dealership.
Running Time: 13:11

Drake Baerresen, vice president of sales and marketing for TurnKey Events, offers some case studies on the use of direct mail and special sales events, including the steps a dealer must make to ensure an successful sale.
Running Time: 15:33

Fran Taylor, president and CEO of Taylor Techniques, tells us about the power of prospecting, finding success in sales, and why you should be picky about where you get your advice.
Running Time: 22:02

Karen Dillon, president of Time Highway, talks about online service scheduling and how customers setting their own appointments online can benefit them and the dealership.
Running Time: 10:41

We speak with trainer Paul D. Cummings, President and CEO of Paul D. Cummings World Wide Enterprises, about leading a Level 10 way of life, the value of training leaders, and knowing the dreams of your team members.
Running Time: 22:10

To combat identity theft, the federal government is enacting Red Flag rules for dealerships on Nov. 1. John Ford of Dealerspan talks about how dealers can comply with these rules and the consequences they face if they do not.
Running Time: 6:59

Stewart Gluck, director of sales at Hi-Tech Marketing Solutions, talks about using direct mail effectively, and some of the most innovative examples he’s witnessed.
Running Time: 7:14

Kevin Cunningham of NCM Associates discusses 20 groups - why this time in the industry illustrates the need for them, and how they can help dealerships slaughter sacred cows.
Running Time: 18:11

Chuck Patton, president and CEO of Traffic Builders, talks about increasing your service department, what’s missing in the relationship between customers and dealerships and the two questions to build your dealership around.
Running Time: 25:23

Matt Baker, vice president of sales for G&A Marketing, discusses how to have a successful staffed event, why cutting corners is a bad idea and how to head off animosity between the company and your staff.
Running Time: 17:10

Jim Rucker of TK Carsites, returns to finish our discussion of dealer Web sites, including Search Engine Optimization (SEO) and where he sees the future of dealer sites going in the coming decade.
Running Time: 15:52

Jim Rucker, Vice President of Search Marketing at TK Carsites, discusses what makes an effective dealership Web site, how dealers can express their vision, and how not to irritate their viewers.
Running Time: 18:12

Steve Walker, president of Walker Dealer Services, discusses how services such as onsite vehicle washing can help a dealer's customer retention, while still being both ecological and economical.
Running Time: 19:46

Jeff Clark returns to discuss the value of keeping Web sites simple (and the risk of making the online customer dizzy), as well as the value of finding alternate streams of income and making your site a point of transaction.
Running Time: 20:58

Jeff Clark, vice president of Skoots, discusses how to stand out from the online crowd, what causes potential customers to leave your site, and how you can bring them into your showroom.
Running Time: 14:00

Mark Tewart returns to discuss the power of social networking, the one-word secret of preparing to sell, and the psychology and cost of fear.
Running Time: 17:52

Author and marketing and sales consultant Mark Tewart discusses how to make record profits in a “down” economy, how to create your own news and insulate your brain.
Running Time: 19:02

Frank Furgiuele, vice president of marketing at SOS Marketing, discusses the great secret of direct mail, and how hard lessons learned 18 years ago can benefit dealerships today.
Running Time: 14:05

Mike Hoffey, the vice president of Marketing at Protective Life Corporation, discusses what service contracts and GAP insurance can do for the consumer and for the dealership.
Running Time: 19:34

Dan Ankney, president of Automotive Careers, discusses using placement firms to fill out your dealership’s management positions, and the importance of not only finding the right person for the job, but finding the right job for the person.
Running Time: 15:10

Sales and management trainer John Brentlinger, author of "The Little Blue Book of Selling," talks about motivating your sales force, taking care of your best sales people, why you can’t motivate high achievers and how to run a jerk-free dealership.
Running Time: 23:38

Cathy Nuccio, general manager of Car-Appoint.com, discusses Business Development Centers — How BDC and sale departments can best work together, how BDC has changed and where she sees it going.
Running Time: 11:51

Dale Pollak, chairman and founder of vAuto, and author of “Velocity,” discusses how the used car business has fundamentally changed, the inefficient market versus the efficient market, and why the one-price selling environment’s time may have come.
Running Time: 20:44

Internet/Fleet Sales Manager and ordained minister Joe Cala returns to discuss how to prepare for the sale, prepare for the unexpected and prepare for what you want to accomplish.

Running Time: 12:38

Colby Sambrotto, CEO of biztrader.com, talks about buying and selling a dealership — how to determine what it’s worth, steps to take to get a business ready to sell and what to look for when buying.

Running Time: 18:40

In Part 2, Mark Dubis, director of The Dubis Group and co-founder of CarFolks.com, talks about the benefits of social networking for dealers, how to turn a bad review into a positive and how to become a part of the Internet conversation.

Running Time: 18:40

In Part 1, Mark Dubis, director of The Dubis Group and co-founder of CarFolks.com, discusses the opportunities the Internet provides dealers, and why he’s optimistic about the future of car sales.

Running Time: 14:45

Internet/Fleet Sales Manager and ordained minister Joe Cala talks about attitude — how attitude affects your closing ratio, and why maintaining your attitude is like taking a shower.

Running Time: 17:40

Lindsay Toscano, Business Development Director for Nelson Mazda, shares how she took a start-up Internet Department into an award-winning profit center for her dealership.

Running Time: 17:40

Chris Schueller, the director of sales and marketing for Advanced Truck Accessories, talks about the power of making your on-lot inventory stand out from your competitors.

Running Time: 15:52